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Guipure — Brand Building & Visual Storytelling
Project Type
E-Commerce
Concept & approach
The brand was built around the idea that accessories are not just products, but expressions of identity.
My focus was to translate this idea visually — through consistent aesthetics, storytelling-driven posts, and campaign-style visuals rather than simple product shots.
The posters and visuals were designed to feel editorial, not promotional.
What I focused on
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