ABOUT
I’m a content creator and social media strategist with a background in product management, data analysis, and campaign planning. My experience spans corporate environments, entrepreneurship, and independent content creation — allowing me to approach content with both structure and creativity.
I’ve worked closely with marketing and sales teams to design campaigns, analyze performance, and translate complex information into clear, actionable messaging. In parallel, I ran my own online business and now manage a YouTube channel where I use storytelling to make neuroscience and behavioral topics engaging and accessible.
I see content as a strategic tool — not just for visibility, but for connection, clarity, and growth.
WORK EXPERIENCE
2023 - Present (Parnian Learns & Shares)
Content Creator/Researcher/Video Editor
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Lead a research-driven YouTube channel that combines cinematic storytelling with accessible explanations of behavioral science topics.
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Design metaphor-based visual narratives to emotionally engage audiences and frame complex ideas.
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Own end-to-end video production, from ideation and scripting to filming, editing, and post-production.
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Use SEO techniques and performance analysis to optimize discoverability and engagement.
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Oversee channel branding and creative direction to build a cohesive and intentional content identity.
Dubai, UAE
2022-2023 (Solico Group)
Product Management
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Managed the full product lifecycle, from strategic planning and market analysis to execution and performance monitoring.
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Designed and executed integrated marketing and trade marketing campaigns in close collaboration with marketing, sales, and trade teams.
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Developed sales incentive frameworks (SFIs) and commercial plans aligned with financial targets and go-to-market strategy.
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Analyzed consumer behavior and point-of-sale data to inform marketing decisions, optimize campaigns, and support sales performance.
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Built and monitored the Annual Operating Plan (AOP) by combining baseline sales forecasts with growth initiatives and campaign-driven volume building.
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Led cross-functional projects across marketing, sales, procurement, and trade marketing to ensure timely delivery and strategic alignment.
Tehran, Iran
2022 (Parsian Copper Industries)
Project Control
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To prepare and follow up work breakdown structure (WBS), relationships, durations and allocated resources for current EPC project.
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recommend improvements.
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To prepare and supervise project activities physical weights.
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To control project activities progress based on project site/office reports and delay analysis.
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To prepare, monitor and review daily, weekly and monthly project progress reports.
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To prepare the database of current EPC project engineering documents (MDR).
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To align the project with organizational goals.
Tehran, Iran
2016 - 2024 (Guipure Accessories)
Independent E-commerce Brand | Instagram & Website
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Built and managed a one-person online business from concept to execution, overseeing product design, branding, content creation, sales strategy, and customer communication.
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Developed and executed organic content strategies on Instagram to drive brand awareness, engagement, and direct sales.
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Planned and tested pricing, promotions, and product launches based on customer behavior and platform performance.
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Managed end-to-end operations including visual identity, copywriting, order handling, and audience interaction.
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Gained hands-on experience with audience psychology, storytelling, and conversion-focused content in a real-world business environment.
Tehran, Iran
EDUCATION
2017 - 2020 (Master's Degree)
University of Tehran
Industrial Engineering (Futures Studies)
Tehran, Iran
Thesis on Social Commerce
2012 - 2016 (Bachelor's Degree)
Islamic Azad University South Tehran South Branch
Industrial Engineering
Tehran, Iran